3 Tips on Packaging Your Products
Posted on: 25 November 2015
For businesses, packaging is can be a major burden particularly for those starting out. The kind of packaging you choose can really boost the shipping costs and decrease your profit margins. But costs shouldn't be the only thing you should be worried about. How you package your products also determines whether you are going to cut yourself a significant share of the market. So if you're a businessperson, then here are some of the major tips to consider when packaging your products. They may be what saves your business from tumbling.
Use cost effective package coding
When coding and marking your packages, you need to consider getting the lowest costs but still getting the best of services. When it comes to printing, just print directly on the material as opposed to using labels. Direct printing saves the printing costs by a long shot. However, if you're packaging food, ensure you use food grade inks.
Also opt for quality printers that reduce spilling such as cartridge based inkjet printers. Quality printers also prevents mix-ups that may occur between the make-up fluid and ink. Additionally, such quality printers also save costs by ensuring that all the fluids present in the cartridges are completely used to reduce wastes.
Use effective cartons or cardboards
The packaging containers need to be efficiently sized so as to ensure that you don't use up unnecessary funds in your packaging. Check for dead space between the product and container. If there is about an inch all around the product, then you need to switch to a smaller size. A single inch can double your costs.
You container boxes are going to be shipped, stacked and handled at numerous stops. Ensure they are thick enough to go through all those processes unscathed. Otherwise you risk tainting your product image in the eyes of the customer.
Packaging design
The design of your product is what draws your customers. The containers need to be simple and clear. It should be able to give your target customers a clear indication of what the product used is for even before they unwrap it. You don't need to have all the bells and whistles spread all over its container. In fact, some of the most successful cardboard container designs are fairly simple, but not necessarily boring. Keep it down to earth, and in the midst of all the screaming products at the supermarket, yours maybe the one that stands out.
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